Category: Consumer Sovereignty
“The Innovator’s Dilemma” and Consumer Sovereignty: A Means and Ends Misunderstanding
August 17th, 2009, 1 Comment
In “The Innovator’s Dilemma” and again in “The Innovator’s Solution”, Clayton M. Christensen argues that companies in face of disruptive innovation sometimes have “to stop listening to its best customers so that it could instead pay attention to raw new markets.” I will argue, however, that firms never have to ‘stop listening’ to their best customers but instead that they must not look to fill their customers ‘means’ but instead to fill their ‘ends’.
